there's a story in there somewhere
with something
to say.
Organic social media strategy, storytelling, and content for businesses ready to show up with intention.
Just Psalm is an organic social media studio helping businesses turn good ideas into a social presence that feels clear, intentional, and worth connecting with.
Because showing up online isn't about posting for the sake of posting. It's about knowing who you're trying to reach and what you want them to take away.
We know social.
From finding your direction to creating content that feels like you, we help you build a social presence with purpose, personality, and a plan behind it.
A clearer direction for your social presence.
01
STRATEGY
We'll help you understand your audience, define the message you want to communicate, and build a content plan that supports the bigger picture of your business.
- CONTENT STRATEGY
- SOCIAL STRATEGY
- AUDIENCE RESEARCH
- CONTENT PLANNING
Turn what you do into something people want to hear about.
02
STORYTELLING
From content ideas to captions and creative direction, we bring your brand's personality to the forefront and create content that feels human, memorable, and worth following.
- CONTENT CREATION
- COPYWRITING
- SOCIAL DESIGN
- CONTENT SHOOTS
A social presence you don't have to constantly scramble to maintain.
03
SOCIAL
From planning what's next to scheduling content and keeping it moving, we help you show up consistently without having to hold every little thing together yourself.
- CONTENT CALENDARS
- SCHEDULING
- COMMUNITY MANAGEMENT
- SO. MEDIA MANAGEMENT
01
STRATEGY
A clearer direction for your social presence.
We'll help you understand what you're saying, who you're speaking to, and how your content can support the bigger picture of your business.
- CONTENT STRATEGY
- SOCIAL STRATEGY
- AUDIENCE RESEARCH
- CONTENT PLANNING
02
STORYTELLING
Turn what you do into something people want to hear about.
From content ideas to captions and creative direction, we find the stories that make your brand feel human, memorable, and worth following.
- CONTENT CREATION
- COPYWRITING
- SOCIAL DESIGN
- CONTENT SHOOTS
03
SOCIAL
A social presence you don't have to constantly scramble to maintain.
Whether you need a plan, a pair of hands, or someone to take it all off your plate, we'll help you show up consistently and intentionally.
- CONTENT CALENDARS
- SCHEDULING
- COMMUNITY MANAGEMENT
- SO. MEDIA MANAGEMENT
A look at some of the brands we've helped show up more intentionally online.
VIEW CASE STUDY →
case studies
A more intentional approach to content for a fashion boutique.
Aimee wanted to create content that did more than showcase products, but knowing what to post – and how to turn attention into sales – wasn't always easy. JPA delivered a mini content shoot and practical social media guidance to help her connect with customers through more personal, targeted content.
content creation
WHAT WE DID
EDITED REELS
VIEWS
STRATEGY & CREATION
VIEW CASE STUDY →
case studies
As a new business, New Life Pallet needed a way to become more visible and reach potential customers in its area. JPA created a library of Facebook content and supported consistent posting to help the business build awareness and connect with new audiences.
content creation
SERVICES
SOCIAL CONTENT
INCREASE IN ENGAGEMENT
INCREASE IN VIEWS
VIEW CASE STUDY →
case studies
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content creation
SERVICES
CONTENT CREATION
FOLLOWERS
CUSTOM ASSETS
A look at some of the brands we've helped show up more intentionally online.
VIEW CASE STUDY →
case studies
A stronger social presence for a growing local business.
New Life Pallet needed a way to build its online presence and reach new customers with limited content resources. JPA created a consistent library of social content and helped turn Facebook into a more active channel for discovery.
content creation
WHAT WE DID
VIEWS
ENGAGEMENT
CONTENT CREATION
VIEW CASE STUDY →
case studies
A stronger social presence for a growing local business.
New Life Pallet needed a way to build its online presence and reach new customers with limited content resources. JPA created a consistent library of social content and helped turn Facebook into a more active channel for discovery.
content creation
WHAT WE DID
VIEWS
ENGAGEMENT
CONTENT CREATION
VIEW CASE STUDY →
case studies
A stronger social presence for a growing local business.
New Life Pallet needed a way to build its online presence and reach new customers with limited content resources. JPA created a consistent library of social content and helped turn Facebook into a more active channel for discovery.
content creation
WHAT WE DID
VIEWS
ENGAGEMENT
CONTENT CREATION
love this one
client words
— Aimee, Aimee Boutique
love this one
client words
— Clara, New Life Pallet
love this one
client words
— Aimee, Aimee Boutique
client words
love this one
— Maya, Founder at The Sunday Edit
— Maya, Founder at The Sunday Edit
love this one
— Maya, Founder at The Sunday Edit
the psalm approach
Because meaningful social media isn't about going viral for a week. It's about earning trust, becoming recognisable, and giving people a reason to come back.
No posting just to post. Every piece of content should have a purpose.
Your brand has its own perspective. We bring it to the forefront and make sure it comes through in your content.
Beyond likes and vanity metrics, we care about building trust with the people who matter to your business.
I'm a writer, editor, and social media strategist with a background in journalism and about seven years of experience writing and editing across lifestyle, wellness, style, social media, and more.
I've written for publications including Forbes Advisor, GQ, Reader's Digest, and Bustle. My background in journalism taught me how to find the story in almost anything.
Now, I bring that same instinct to social media, combining thoughtful strategy, creative ideas, and a slightly obsessive understanding of the internet to help businesses communicate what makes them worth paying attention to.
I lead the strategy and creative behind every project, so when you work with Just Psalm, you're working directly with me.